What does your Branding say About your Business?

What does your brand say about your business? Brands can have logos, names, tones and personalities and they all allow your customers to get more familiar with your business and remember it.

A great example of the power of branding is Coca-Cola’s famous red and white colours. They say that this branding was so powerful that it actually turned Santa Clause red and white from green and white. Branding is so influential because it diversifies you from your competitors and attaches your audience. So, what does your branding say about you and your business?

What do Colours say about your Brand?

Whether your business is well established or has just started, the colours you use say a lot about your brand. Most likely you will lean more towards certain colours depending on your personality or culture, so, finding out how people interpret colours may benefit your business. For instance; yellow suggests optimism, warmth and clarity. The Air Websites branding colour is green which suggest growth and good health. Think about your Website Builder Leeds and their logo color!

Your Logo say a lot about your Business

Your logo helps your customers remember who you are. When they see your products in-store, they will recognise your logo and remember the brand and the value you offer them. Your logo can often be something as simple as your business name as this makes your brand even more memorable.

What does your Tone say about Your Business?

How you write your content, interact on social media and emails creates a lasting impression of what your business is all about. A strictly formal tone would suggest that your business is very serious and quality focused, whereas an more relaxed informal tone suggests that your business is fun, relaxed and creative.

So What Does your Brand say about you?

Consider how you want people to perceive your business and what you think you represent. Do your research into what colours you think your business best represents. Take a long look at your logo – if you think your logo portrays your business then your customers will trust you and be attracted to your company. Think about the tone you use and make sure you’re talking to your customers through your marketing platforms the way you talk to them when you see them. All of these aspects need to be synergised to ensure that your customers know your brand and what it says about your business. You may need Custom Web Design Leeds to give your business web a new look!