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A Small Business’ Guide to Creating your First Professional Website

If you’re a new business just getting started, you may be unsure how to get started with your first professional website. This guide will help you decide what kind of website you need and how to get started. Understand the type of website you need It’s important to understand the kind of website you require. You might need a simple brochure website to showcase the service you offer and encourage users to email or telephone you. If you sell products online, you will need an Ecommerce store. Once you have an understanding of the kind of website that will best suite your business, you can begin to think about the kind of design you want. Affordable Ecommerce Website Leeds can even result in success of your business! Pick a design relevant to your business Once you’ve decided on the kind of website will best suite your business, you should pick a website design that will represent your business type. Think about what kind of content you want to display

What is Web Design?

While design has different connotations in different fields, in the context of the internet, it is the process of aesthetically arranging and implementing ideas with intention of presenting them on a web page. The key elements of web design 1. Layout – This is how the text, graphics and ads are arranged. On the internet, a key goal is to help the user find the information they’re looking for with ease. This includes maintaining a balance and consistency of the design. 2. Colour scheme – The choice of colours depends on the purpose of your website and your target audience. It’s important that your choice of colours convey the personality of your brand. 3. Graphics – This is your use of logos, photographs, graphics etc. These all enhance the design. To optimise the user experience, graphics should be used appropriately to work with the colour scheme and content, without making the page over-congested or slow. 4. Font – The use of fonts can

What does your Branding say About your Business?

What does your brand say about your business? Brands can have logos, names, tones and personalities and they all allow your customers to get more familiar with your business and remember it. A great example of the power of branding is Coca-Cola’s famous red and white colours. They say that this branding was so powerful that it actually turned Santa Clause red and white from green and white. Branding is so influential because it diversifies you from your competitors and attaches your audience. So, what does your branding say about you and your business? What do Colours say about your Brand? Whether your business is well established or has just started, the colours you use say a lot about your brand. Most likely you will lean more towards certain colours depending on your personality or culture, so, finding out how people interpret colours may benefit your business. For instance; yellow suggests optimism, warmth and clarity. The Air Websites branding colour is green whic

How to Write a Blog Post

Most Marketing Managers when asked whether blogging is paramount to the success of your marketing, they will tell you that without it you’ll have no new content going on your website. This will have an adverse effect on your SEO, you’ll have nothing to promote on social media and fewer pages to on your site to help generate sales leads. But before you start typing ferociously on your keyboards, it’s important to stress that while writing content will help with your SEO, it’s more important to make sure the content you’re writing is great. Or you can ask more from Cheap Website Leeds . Google is much more focussed on better experiences for their users and as such, you should follow these steps to make sure you are getting the most out of your blog. Step 1 – Understand your Audience Before you start to write, you should have a clear understanding of who you’re writing this blog for. This will help you with the Persona that you should adopt, the tone, the language and purpose

What should I know about Marketing for a new Website?

Cheap Web Design Leeds So, your new, professional website is up and running, or is about to go live. You can go and share your new website with all your friends, family, clients and customers. However, once the initial excitement of your new website wears off, to your horror, it’s a lot harder to get off the ground than you thought, and no traffic is coming to your website once you have finished shouting about it. Sales and enquiries are low and you’re not sure why your website isn’t performing to the potential you know it could. That’s why you need a marketing strategy. How to Market a New Website Cheap Web Design Leeds A new website can sometimes take a while to gain momentum when it comes to sales and enquiries. There are however marketing techniques that can help you speed up this process when you can’t afford to wait for your business to come to you. Or you can ask from Website Builder Leeds as well! Google Analytics Your analytics data is the best way of f