How to Write a Blog Post

Most Marketing Managers when asked whether blogging is paramount to the success of your marketing, they will tell you that without it you’ll have no new content going on your website. This will have an adverse effect on your SEO, you’ll have nothing to promote on social media and fewer pages to on your site to help generate sales leads.

But before you start typing ferociously on your keyboards, it’s important to stress that while writing content will help with your SEO, it’s more important to make sure the content you’re writing is great. Or you can ask more from Cheap Website Leeds. Google is much more focussed on better experiences for their users and as such, you should follow these steps to make sure you are getting the most out of your blog.

Step 1 – Understand your Audience

Before you start to write, you should have a clear understanding of who you’re writing this blog for. This will help you with the Persona that you should adopt, the tone, the language and purpose of the blog.

Step 2 – Make a Plan

To help you effectively structure your blog, it’s a good idea plan it out before you start. This could simply be a case of jotting down a working title and a few bullet points of important things to include, helping to keep your blog focused and much easier to follow.

Step 3 – Write a Captivating Introduction

If you want people to read your blog, then grabbing their attention with a great introduction is paramount. Tell a joke, a story or entice the reader with an interesting fact or statistic. Follow this up with describing the purpose of the post and how it aims to address whatever problem the user may be having.

Step 4 – Organise your Content

When start writing your content, think about how easy it is to understand. Think about the last time you were faced with a large block of text and probably thought “I’ll come back and read that later” and never did. You should organise your content into sections, lists, tips or as is the case in this post steps.

Step 5 – Add a Call-to-Action (CTA)

At the end of every blog post you should add a CTA that points the user to what you want them to do next. This could be to subscribe to the blog, download an eBook or get in touch to name a few. It’s best to create a CTA that has some benefit for the reader rather than the marketer. Use your CTA to offer more content like the post they have just read.

Step 6 – Add it to Your Content Management System (CMS)

Once you’ve written your post and thought about your final CTA, it’s time to add it to your website. This give you the chance to fix any formatting problems. First, choose a visually appealing and relevant image. You should then make sure it’s visually appealing by using appropriate headers and subheaders. Make sure you also preview the post before adding it to your live website to make sure that elements are consistent throughout. Or you can discuss it with Professional Website Leeds.

Step 7 – Optimise for SEO

The action of making the best or most effective use of a situation or resource.

After you have written your post, you should go back and optimise it for search. Though don’t obsess over how many times you include your focus keyword(s). If there’s an opportunity to add it then do so, but not at the cost of user experience.

Though there are a couple of things you should pay particular attention to:

Page Titles and Headers

Don’t over complicate the title by adding keywords where they don’t belong, that said if there is an opportunity to add keywords you’re targeting to titles/headers, go ahead.

Meta Descriptions

Although it’s considered by some not to be an important factor in Google’s Algorithms, they are very important if you want to entice readers to read your post. Think about using verbs such as “Learn”, “Read” or “Discover” at the beginning of the description.

Anchor Text

These are links to other pages either on your website or elsewhere (when linking offsite, you should set these to ‘nofollow’ links – your web developer can help you with this).

Carefully select the keywords you want to link to other pages on your site. Search Engines take this into account when ranking your pages for certain keywords. It’s equally important to think about which pages you link to. Make sure you’re linking to pages that you want to rank well for that keyword.