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What should I know about Marketing for a new Website?

Cheap Web Design Leeds
Cheap Web Design Leeds

So, your new, professional website is up and running, or is about to go live. You can go and share your new website with all your friends, family, clients and customers. However, once the initial excitement of your new website wears off, to your horror, it’s a lot harder to get off the ground than you thought, and no traffic is coming to your website once you have finished shouting about it. Sales and enquiries are low and you’re not sure why your website isn’t performing to the potential you know it could. That’s why you need a marketing strategy.
How to Market a New Website

Cheap Web Design Leeds
Cheap Web Design Leeds

A new website can sometimes take a while to gain momentum when it comes to sales and enquiries. There are however marketing techniques that can help you speed up this process when you can’t afford to wait for your business to come to you. Or you can ask from Website Builder Leeds as well!
Google Analytics
Your analytics data is the best way of finding out how you’re doing and whether your marketing efforts are paying off. Google analytics provides you with valuable insights and allows you to observe data such as how users came to your website, pages they looked at and the time they spent on there and whether they purchased from you or completed a goal completing a contact form or a download. You can compare your sites performance to previous period to see how your marketing efforts are affecting your traffic or conversions
Content

Affordable Website Leeds
Affordable Website Leeds

Your sites content is very important. This includes the copy on your pages, images, blogs and any downloadable material. Creating quality content that is relevant to what you do or your sector is vital to your website and how you rank for SEO and sets you apart from competitors by offering something engaging and useful for users. Regularly check your analytics and see what content is performing well. This will help you optimise the rest of your content. Take your time and plan an effective content strategy. Even if you are interested in Cheap Website Leeds, don’t ignore content quality!
SEO
SEO is the process of increasing your website’s visibility in the search engine’s organic results through optimizing your web pages and content. If your website is not ranking well, the first thing to consider is your Onsite SEO.  A few things you could focus on for onsite SEO are your title and heading tags (H1, H2, H3’s…), your meta descriptions and title tags, and think about extending your content and making it more relevant and readable. Consider also including links to the rest of your content to keep your audience engaged with your website and to help them navigate through your site.
Social Media

Affordable Website Leeds
Affordable Website Leeds

For success with your social media marketing, be consistent on your channels to show yourself as active and engaging. If you’re new to social media, consider trying a variety of different types of post to find what your audience responds to. This may include posts about your sector that will encourage a reaction, educational posts to show your expertise that will grow brand awareness or sharing blogs to drive traffic to your website.
Facebook Advertising
Using information from users, Facebook helps you market your business to them. Meaning you can choose your audience based on demographics, age range, occupation or even interests and you can set an ad to run in just the time your users are more likely to buy. Facebook advertising can increase brand awareness with the right message, or drive traffic through to your website leading to more sales or conversions.
PPC

Value Website Leeds
Value Website Leeds


Pay-per-click (PPC) is when advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a form of paying for visits to your site by appearing first on the page of a search term. Paid search is the fastest way to get new traffic, and most digital marketing strategies now include an element of PPC to drive traffic. It’s a good idea to use Google’s Keyword Planner Tool to help you identify new search terms and opportunities.
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