What does your brand say about your business? Brands can have logos, names, tones and personalities and they all allow your customers to get more familiar with your business and remember it. A great example of the power of branding is Coca-Cola’s famous red and white colours. They say that this branding was so powerful that it actually turned Santa Clause red and white from green and white. Branding is so influential because it diversifies you from your competitors and attaches your audience. So, what does your branding say about you and your business? What do Colours say about your Brand? Whether your business is well established or has just started, the colours you use say a lot about your brand. Most likely you will lean more towards certain colours depending on your personality or culture, so, finding out how people interpret colours may benefit your business. For instance; yellow suggests optimism, warmth and clarity. The Air Websites branding colour is green whic...