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What is Web Design?



While design has different connotations in different fields, in the context of the internet, it is the process of aesthetically arranging and implementing ideas with intention of presenting them on a web page.

The key elements of web design


1.       Layout – This is how the text, graphics and ads are arranged. On the internet, a key goal is to help the user find the information they’re looking for with ease. This includes maintaining a balance and consistency of the design.
2.       Colour scheme – The choice of colours depends on the purpose of your website and your target audience. It’s important that your choice of colours convey the personality of your brand.
3.       Graphics – This is your use of logos, photographs, graphics etc. These all enhance the design. To optimise the user experience, graphics should be used appropriately to work with the colour scheme and content, without making the page over-congested or slow.
4.       Font – The use of fonts can have an overwhelming affect on your sites design. Most browsers can only read certain fonts. These are known as “web-safe fonts” and a web designer will generally work with one of these fonts.
5.       Content – Content and design work hand in hand to enhance your message. Written text should always be relevant and useful so it provides the user with what they’re looking for so they will remain on the site. Content should be optimised for SEO and be of a suitable length while keeping the user in mind.
6.       For Custom Web Design Leeds take help from professional web design agency!

Creating a user-friendly design


As well as the key elements of Professional Website Leeds that make it aesthetically pleasing, a website must focus on the end user. A good user experience can be achieved when considering factors that affect the user-friendliness of the design:
·         Navigation – site architecture, menus and other tools that the site uses to navigate through the design. The goal is to allow the user to move around the website with ease and find information efficiently.
·         Multimedia – Relevant video and audio in the design can assist the user in grasping the information. This can also help to encourage visitors to spend more time on the webpage.
·         Compatibility – A website should perform well on any browser and operating system.
·         Technology – Advancements in technology have given designers the freedom to add elements and allowed them to create fresh, dynamic and professional websites.
·         Interactive – Adding elements like comment boxes, opinion polls etc. increases active user engagement.



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