Local SEO can help your business stand out in the crowd. And if you run a local business in today’s digital world, you’ll already understand the challenges that come with marketing your business online locally. Local SEO is much different to your standard SEO campaign. Local SEO is the practice of building reliability and relevant signals around specific locals rather than a general query. The importance of which can be illustrated in a few statistics: · 72% of consumers who did a local search visited a specified location within 5 miles · 78% of local-mobile searches result in offline purchases · Local searches lead 50% of mobile users to visit stores within a single day · Google revealed that 1 in 3 searches has “local intent” Those numbers alone make it fairly clear the imp...